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05_ Your Name Saves

Donate Life America and Leo Burnett Chicago are urging Americans to give the gift of their names to save multiple lives. “Your Name Saves,” an integrated campaign, seeks to bring to life an often abstract concept with a deeply personalized message: organ and tissue donation.

The campaign, invites people to visit YourNameSaves.org, where they can type in their full name and watch as multiple names emerge out of their individual name. And if users access their social media feeds, this metaphor for connection turns into reality.

For this project, Code Labs worked on the back end and front end development of the site.

Client:
  • Leo Burnett, Donate Life
Project name:
  • Your Name Saves
Our job:
  • Web Development
  • Development of intelligent algorithms with A.I techniques
  • Facebook API Integration
  • Design, contracting, set up and deployment of cloud computing architecture in AWS.
  • Social App
  • Front end and Back end Development
URL
Awards:
  • 2017 Cannes Silver, OOH (3)
  • 2017 Cannes Silver, Promo
  • 2017 Cannes Silver, Promo
  • 2017 Cannes Bronze, Direct
  • 2017 Cannes Bronze, Direct
  • 2017 Cannes Shortlist, Digital Craft
  • 2017 Cannes Shortlist, Media
  • 2017 Cannes Shortlist, Cyber
  • 2017 Cannes Shortlist, OOH(3)
  • 2017 One Show, Silver, Print (2)
  • 2017 One Show, Bronze, OOH (2)
  • 2017 One Show, Shortlist, Interactive
  • 2017 One Show, Shortlist, Direct Web
  • 2017 One Show, Shortlist, Direct Social
  • 2017 One Show, Shortlist, Mobile
  • 2017 One Show, Shortlist, Art Direction
  • 2017 One Show, Shortlist, Typography
  • 2017 Facebook Award Winner
  • 2017 ANDY, Bronze, Print (2
  • 2017 ADC, Shortlist, Digital
  • 2017 AAA, Grand Prix, Print (2)
  • 2017 AAA, Gold, Print (2)
  • 2017 AAA, Silver, Interactive (2)
  • 2016 Clios Gold, Health Print (2)
  • 2016 Clios Silver, Print (2)
  • 2016 Clios Bronze, Outdoor (2)
  • 2016 Clios Shortlist, Print Craft (2)
  • 2016 LIA Silver, Print (2)
  • 2016 LIA Bronze, Print Craft (2)
  • 2016 Epica Gold, Health Print (2)
  • 2016 Epica Bronze, Print Craft (2)
  • 2016 Luerzer's Archive (2)
  • 2016 Gunn Report, 2nd Most Awarded Print in USA
  • 2016 Cannes Shortlist, Health Print (2)
  • 2016 Cannes Shortlist, Health Craft (2)
  • 2016 Cannes Shortlist, Print (2)

Other projects _

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Redvolución
colombia.co