Donate Life America and Leo Burnett Chicago are urging Americans to give the gift of their names to save multiple lives. “Your Name Saves,” an integrated campaign, seeks to bring to life an often abstract concept with a deeply personalized message: organ and tissue donation.
The campaign, invites people to visit YourNameSaves.org, where they can type in their full name and watch as multiple names emerge out of their individual name. And if users access their social media feeds, this metaphor for connection turns into reality.
For this project, Code Labs worked on the back end and front end development of the site.