TXT Agencia
Crizal, is the name of a brand of eyeglasses fabricated by Essilor. They wanted an innovative and attractive way to engage clients. Code labs, along with TXT Agencia Transmedia, designed and developed a website to promote a game campaign that let users trade in codes that they acquired when purchasing a product, to get “lives” to play a game. At the end of every month, the highest scored player would receive money to travel and see the world.
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